● I hold a Master’s degree in Marketing Analytics from Simon Business School, where I distinguished myself with a GPA of 3.83/4 and earned a spot on the Dean’s List. ● My academic focus has been on Predictive Analytics, Advanced Pricing, and Social Media Text Analysis, equipping me with the technical and strategic skills essential for excelling in the fast-paced world of marketing.
Professional Experience
At Angels in Your Home, I redesigned and optimized website content using Webflow, HTML, CSS, and JavaScript, which involved redesigning forms and email automation logics, leading to a 60% increase in form submissions and a 20% growth in consumer engagement. I executed advanced SEO strategies utilizing Google Search Console, where I identified key areas for improvement, which resulted in a 30% increase in website traffic and a 20% growth in consumer engagement.
I implemented Apple Business Manager for company iOS devices and integrated and optimized Dialpad for internal and external communication. This included conducting training sessions, which led to a 25% improvement in communication efficiency.
As a Digital Marketing Intern at Quor AI, I created automated emails using Mailchimp and conducted in-depth email market research on 25 competitors. I tracked data over a month, which resulted in a fluent workflow and a 10% increase in the click-through rate.I updated UI/UX design in Figma, tested the Minimum Viable Product (MVP), and managed LinkedIn, X, Instagram, and Facebook accounts using Buffer. This effort led to 10 adopted suggestions on product improvements and boosted the average view count by 500 per post.
During my internship as a Financial Analyst at Decoded, I analyzed the effectiveness of promotional campaigns for music festivals and online channels using Python and Excel. This analysis allowed me to reallocate 15% of the budget to high-performing social media ads, resulting in a 30% boost in engagement. I collaborated closely with the marketing and event planning teams to forecast advertising costs and evaluate the potential return on investment from festival partnerships, ensuring efficient budget utilization and maximizing brand exposure. Additionally, I developed Power BI dashboards to track ad spend and performance metrics, providing key insights that enabled real-time adjustments to campaigns, ultimately improving overall ad spend efficiency by 18%.
During my internship as a Social Media Analyst at Nuwa Nails, I managed the brand’s TikTok and Instagram accounts, collaborating with 60 influencers to boost engagement. I also analyzed sales data using Excel Pivot Tables and Tableau to identify new sales opportunities, which led to a 60% increase in gross merchandise value (GMV). Additionally, I designed and optimized product descriptions on the company's official website using Shopify, resulting in a 30% increase in website click-through rate and a 25% growth in revenue.
As a Consultant at Simon Vision Consulting, working with the Rochester Center for Pet Grief and Loss, I conducted comprehensive research on the pet funeral and psychological counseling sectors. This included estimating market potential, identifying consumer pain points, formulating the brand image, and developing effective pricing strategies. Additionally, I improved the client's website by aligning it with consumer reading habits, which resulted in a 40% increase in consumer exposure.
During my internship at Budweiser, I developed differentiated pricing strategies for Budweiser Cider Brutal Fruit using Excel PivotTable and Solver. I estimated new prices for product lines in different markets, which increased the brand’s profit by 20% in the first year.I analyzed sales data of top competitor brands on Tmall official stores using Python (NumPy, Pandas), identified consumption trends, and optimized production planning, resulting in a 45% savings in production expenses.
As a Paid Media Intern at Trip.com, I optimized search engine marketing (SEM) of Hotel SKU on Google, Yahoo, and Naver for 15 locales using Google Ads and SQL. I analyzed daily conversion fluctuations using Excel to adjust the budget, achieving a 15% overall increase in ROI.I devised A/B testing for time-limited campaigns by experimenting with keywords and ad formats using Google Ads Editor, which increased the monthly Web to App installation rate by 10%.
During the Beijing Winter Olympics 2022, I worked as an Operation Intern for Olympic Broadcasting Services at the Zhangjiakou ski jumping venue. My role involved overseeing the smooth execution of daily operations at the site. I coordinated logistics for athletes and staff, ensuring timely communication between various teams such as security, technical support, and logistics. By managing these aspects effectively, I helped create a seamless experience for both the athletes and spectators, contributing to the success of the event and showcasing the high standards expected at an international competition like the Olympics.
As a Product Intern at Valeon, an education unicorn, I implemented product manual iterations aimed at students of all grade levels. I collaborated with four cross-functional teams to develop handbooks for selecting British private schools, ultimately securing a contract valued at over $60K to drive business growth. Additionally, I updated a database of over 40,000 tutors, categorizing them into 12 specialized fields, which improved matching effectiveness by 20%.
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